The Problem I Couldn't Unsee

I spent 8 years as a data and business intelligence leader at FoodCo Nigeria, one of the country's largest retail and FMCG companies. I built their entire BI architecture — dashboards, data pipelines, predictive analytics, inventory systems.

But here's what I saw every day: while large companies could afford SAP, Dynamics, and dedicated IT teams, the small businesses around them — the restaurants, retail shops, and hotels that make up the backbone of Nigeria's economy — were running on chaos.

"Spreadsheets for inventory. WhatsApp for orders. A separate POS that crashes when NEPA takes light. And when the internet goes down — which happens daily — everything stops."

In 2023, a friend asked me to build a solution for her perfume business. While building it, I realized this wasn't just her problem — it was everyone's problem. Two more business owners approached me unprompted, asking to use my solution before I'd done any marketing.

That's when I knew: this wasn't a side project. This was a company.

The Solution I Wish Existed

SellERP is the system I wished every business had during my 8 years in retail. It's not another tool bolted onto the stack — it's the entire stack, unified into one platform that actually works in the reality of African infrastructure.

Offline-first POS. Integrated inventory. HR and payroll. Delivery management. Analytics. All in one system, running on your own dedicated server, with enterprise-grade controls built in from day one.

Because small businesses shouldn't need a Silicon Valley budget to run professional operations.

The people behind SellERP

TA

Tayo Asaolu

Founder & CEO

8+ years leading data and business intelligence at FoodCo Nigeria, one of the country's largest retail companies. Built enterprise BI architecture, automated data pipelines, and deployed analytics across multiple business units.

Self-taught developer since the early 2000s. Published researcher. MBA from University of Ibadan. Executive MBA from Quantic School of Business (7% acceptance rate).

FoodCo Nigeria Executive MBA — Quantic McKinsey Forward Google Cloud Certified

We're growing our team. Interested in joining the mission to transform how African businesses operate?

Get in touch → hello@sellerp.app

What drives us every day

Democratize Operations

Give every small business access to the same operational tools that power large enterprises — at a price they can afford.

Build For Reality

Infrastructure in Africa is unreliable. We don't pretend otherwise — we build for it. Offline-first isn't a feature, it's our foundation.

Scale African Business

40 million+ SMBs across Africa deserve systems that help them grow — not hold them back. We're building for all of them.

Our Journey

2000s

Where It Started

Tayo teaches himself HTML & CSS from PDF files, beginning a lifelong journey in technology and building for the web.

2016

Into Enterprise

Joins FoodCo Nigeria, beginning 8 years of building data infrastructure, BI systems, and analytics for multi-location retail operations.

2023

The Discovery

While building a solution for a friend's business, discovers the massive gap in operational tools for African SMBs. SellERP is born.

2025

First Customer

SellERP goes live with its first paying client at dgh.com.ng — full storefront, management backend, and offline-first POS deployed.

2026

Scaling Up

Platform architecture complete. Applying to Y Combinator. Ready to scale across Nigerian SMBs and beyond.

Ready to join us?

Whether you're a business needing better tools or an investor seeing the opportunity — let's talk.